Integrating Google Analytics with Pay Per Click (PPC) Reports to Beat Your Competition
Published in the National Marketing Executive Group Blog: http://mengonline.com/blog/2014/09/09/integrating-google-analytics-pay-per-click-ppc-reports-beat-competition/ In the world of web marketing, I have found there is so much confusion in client reporting that unless you are a Google Analytics and PPC pro it is easy enough for your agency to position the data in ways that are confusing at best and downright misleading at worst. You have … Read More