Don’t Cut Your Digital Marketing During Economic Uncertainty

US MarketingDigital Advertising, Marketing, PPC

Don’t Cut Your Digital Marketing During Economic Uncertainty In times of economic uncertainty, it’s natural for businesses to look for ways to cut costs and streamline their operations. Unfortunately, one of the first things that many companies do is cut their advertising budget. This can be a costly mistake, especially in the digital age, where advertising can be a key … Read More

Google Ad Campaigns “How to bring your marketing mix modeling into the 21st century”

US MarketingAgency Client Management, Google Ads Setup, Marketing, News, Pay Per Click, PPC

7 min. read. or listen in 7 min. on iTunes Podcasts at:  Introduction Small and local businesses have no idea about this. They only know they received a coupon from Google for ad campaigns and an offer to get started with a campaign in 5 easy clicks! Larger companies may have a VP Marketing or Digital Marketing Director that … Read More

So You Want to Buy a Franchise?

US MarketingMarketing, Pay Per Click, PPC

That wonderful feeling of starting a new business sweeps over you. And the excitement and anticipated success thrill you. After all the company told you they would provide all the marketing support you need! Besides that it will only cost you an additional $375 per month plus the cost of advertising. I have worked with several franchise owners. Most noteworthy … Read More

The Real Cost of Google Advertising

US MarketingAgency Client Management, Google Ads Setup, Marketing, Pay Per Click, PPC, Uncategorized

Introduction You can also listen to a summary of this post on our 6 min. iTunes Podcast: Our work with hundreds of clients’ digital ad campaigns has given me a unique perspective into client expectations and behaviors. Since becoming a Google Agency Partner in 2011, I’ve seen small, medium and large clients. We are all products of our education and … Read More

Consumer Intent is Redefining the Marketing Funnel

US MarketingGoogle Ads Setup, Marketing, Pay Per Click, PPC

You Can Also Hear This Post on Jim Bilello’s Podcast at: On Jan. 28, 2019 Google released the results of thousands of users “click stream data.”* This data shows consumers no longer follow a linear path to purchase. Consumer searches are unpredictable, opportunistic and time dependent. The co-founder of Google Ads, Fredrick Vallaeys, said the dimension of “time” is … Read More

Local Business Marketing: Get Noticed with Google Ads and Maps


Go to Google on either your phone, computer or tablet. Enter only your business category such as divorce attorney, tax accountant, residential contractor, dentist, etc. – not your business name, not your name and click enter. If your business doesn’t come up on page one it’s likely you’re in a competitive field with thousands of other businesses. All of you … Read More

Promises to Lure Customers on Search Engines Don’t Pan Out


By KHADEEJA SAFDAR  and ANGUS LOTEN Thousands of small-business owners have paid marketing firms to get their products and services in front of potential customers on Google, GOOGL -0.39% Yahoo and other Internet search engines. But a growing number of these advertisers complain about the online marketing firms’ sales tactics and say they made promises that didn’t pan out. Many of the small businesses’ complaints single out … Read More

Integrating Google Analytics with Pay Per Click (PPC) Reports to Beat Your Competition


Published in the National Marketing Executive Group Blog: In the world of web marketing, I have found there is so much confusion in client reporting that unless you are a Google Analytics and PPC pro it is easy enough for your agency to position the data in ways that are confusing at best and downright misleading at worst. You have … Read More

5 Critical Things to Understand About Google PPC (Pay Per Click) Marketing


MENG Chicago Chapter Meeting Key Note by Jim Bilello, President at US Marketing, Inc. During this interactive session you will see real data from a variety of companies in different industries. What you will take away: • What PPC can do that SEO can’t including seeing actual client search terms entered in Google and limiting the geographic zones where your ads … Read More