Significant Spike in Debt Consolidation Searches on Google this Week Presents Opportunity to Market Bankruptcy Services

US MarketingDigital Advertising, Google Ads Setup, Pay Per Click

The past week has seen debt consolidation searches increase significantly in search queries as shown in Google Trends, likely due to the financial hardships caused by the ongoing pandemic.

Google Trends Debt Consolidation

Spike in debt consolidation searches on Google this week

Bankruptcy Attorneys Should Capitalize Now on Google Search

Debt consolidation searches increasing significantly present an excellent opportunity for bankruptcy attorneys to reach potential clients who are in need of their services. In this blog post, we’ll discuss how bankruptcy attorneys can use Google Ads to capitalize on this trend and increase their online presence.

  1. Use targeted keywords

Step by Step Guide

The first step in creating effective Google Ads is to use targeted keywords. Keyword research is critical to understanding what potential clients are searching for when they need debt consolidation help. Using relevant keywords can help your ads show up higher in search engine results pages, making them more visible to potential clients.

Some relevant keywords to consider for debt consolidation include “debt relief,” “bankruptcy,” “consolidation loans,” and “credit counseling.” By incorporating these keywords into your ad campaigns, you can increase the chances of your ads being seen by people who are actively searching for debt consolidation services.

  1. Create compelling ad copy

Once you’ve identified relevant keywords, the next step is to create compelling ad copy that will entice potential clients to click on your ads. Your ad copy should be concise, informative, and focused on the benefits of your services.

Consider highlighting the benefits of working with a bankruptcy attorney, such as their expertise in debt relief, their ability to negotiate with creditors, and their experience in navigating the bankruptcy process. Use attention-grabbing headlines and compelling calls-to-action to encourage potential clients to click through to your website.

  1. Use ad extensions

Ad extensions are additional pieces of information that can be added to your Google Ads to provide more context and encourage potential clients to take action. There are several types of ad extensions available, including call extensions, location extensions, and sitelink extensions.

For bankruptcy attorneys, call extensions can be particularly effective. By adding a phone number to your ad, potential clients can call you directly from the ad without having to visit your website first. This can be especially beneficial for clients who are in immediate need of debt consolidation services.

  1. Set a budget and bid strategy

As with any advertising campaign, it’s important to set a budget and bid strategy for your Google Ads. This will help you manage your costs and ensure that you’re getting the most value from your ad spend.

Start by setting a daily budget for your ad campaign. This should be based on your overall marketing budget and the number of clicks you expect to receive each day. Next, set your bid strategy. This will determine how much you’re willing to pay for each click on your ad.

Consider using a combination of manual and automated bidding strategies to ensure that your ads are showing up in the right places and at the right times. Monitor your ad performance regularly and make adjustments as needed to optimize your campaign.


In conclusion, bankruptcy attorneys can use Google Ads to capitalize on the increased search trend for debt consolidation. By using targeted keywords, creating compelling ad copy, using ad extensions, and setting a budget and bid strategy, you can increase your online visibility and reach potential clients who are in need of your services. With the right approach, Google Ads can be a highly effective tool for driving traffic and generating leads for your bankruptcy practice.

If all of this is seems complex or you don’t have the time to learn Google Ads in your spare time consider our step-by-step detailed guide or contact us for help.