Critical Failure in Pay Per Click: Improper or No Conversion Tracking

US MarketingAgency Client Management, Digital Advertising, Google Ads Setup, Pay Per Click, PPC

The importance of conversion tracking in preventing critical failure in PPC cannot be overstated. Recently, a client objected to having a form on their website for customers to type their requests for services. This client thought a direct email link and “text” this number were best. Of course, we explained this would sever the connection between the Google Ads Bidding … Read More

Significant Spike in Debt Consolidation Searches on Google this Week Presents Opportunity to Market Bankruptcy Services

US MarketingDigital Advertising, Google Ads Setup, Pay Per Click

The past week has seen debt consolidation searches increase significantly in search queries as shown in Google Trends, likely due to the financial hardships caused by the ongoing pandemic. Bankruptcy Attorneys Should Capitalize Now on Google Search Debt consolidation searches increasing significantly present an excellent opportunity for bankruptcy attorneys to reach potential clients who are in need of their services. … Read More

Google Ad Campaigns “How to bring your marketing mix modeling into the 21st century”

US MarketingAgency Client Management, Google Ads Setup, Marketing, News, Pay Per Click, PPC

7 min. read. or listen in 7 min. on iTunes Podcasts at:  Introduction Small and local businesses have no idea about this. They only know they received a coupon from Google for ad campaigns and an offer to get started with a campaign in 5 easy clicks! Larger companies may have a VP Marketing or Digital Marketing Director that … Read More

US Marketing Top 10% Google Agency Premier Partner Sophistication

US MarketingAgency Client Management, Google Ads Setup, Pay Per Click, PPC, Uncategorized

We are proud to announce our agency’s representative at Google just reviewed our top clients spending in excess of $10,000 or more per month on Google Ads across many platforms including Search, Display, YouTube and Shopping. Jill said “you (US Marketing) are more sophisticated than 90% of our agencies.” This is more evidence that we truly are a boutique Google … Read More

Google Selected US Marketing to Consult on New Ads Interface

US MarketingAgency Client Management, Google Ads Setup, Pay Per Click, PPC, Uncategorized

This month we are proud to announce that Google asked us to help with our views and experiences with key Google Ad user tools, screens and reports. While we are not at liberty to discuss any specifics we believe this is another sign that US Marketing is one of the top Google Agencies in the United States. So being recognized … Read More

So You Want to Buy a Franchise?

US MarketingMarketing, Pay Per Click, PPC

That wonderful feeling of starting a new business sweeps over you. And the excitement and anticipated success thrill you. After all the company told you they would provide all the marketing support you need! Besides that it will only cost you an additional $375 per month plus the cost of advertising. I have worked with several franchise owners. Most noteworthy … Read More

The Real Cost of Google Advertising

US MarketingAgency Client Management, Google Ads Setup, Marketing, Pay Per Click, PPC, Uncategorized

Introduction You can also listen to a summary of this post on our 6 min. iTunes Podcast: Our work with hundreds of clients’ digital ad campaigns has given me a unique perspective into client expectations and behaviors. Since becoming a Google Agency Partner in 2011, I’ve seen small, medium and large clients. We are all products of our education and … Read More

Consumer Intent is Redefining the Marketing Funnel

US MarketingGoogle Ads Setup, Marketing, Pay Per Click, PPC

You Can Also Hear This Post on Jim Bilello’s Podcast at: On Jan. 28, 2019 Google released the results of thousands of users “click stream data.”* This data shows consumers no longer follow a linear path to purchase. Consumer searches are unpredictable, opportunistic and time dependent. The co-founder of Google Ads, Fredrick Vallaeys, said the dimension of “time” is … Read More

Google Ads Do It Yourself Guide

US MarketingGoogle Ads Setup, Pay Per Click, PPC, Uncategorized

Putting up Google Ads (formerly known as AdWords) is easy right? Maybe you have a Promotional Offer from Google and you were taken to AdWords “Express” and 1, 2, 3 you have ads online! What more do you need? Here’s a free 7 step guide from US Marketing, Inc. a Badged and Certified Advanced Google Agency Partner. Step One Don’t … Read More