Critical Failure in Pay Per Click: Improper or No Conversion Tracking

US MarketingAgency Client Management, Digital Advertising, Google Ads Setup, Pay Per Click, PPC

The importance of conversion tracking in preventing critical failure in PPC cannot be overstated. Recently, a client objected to having a form on their website for customers to type their requests for services. This client thought a direct email link and “text” this number were best. Of course, we explained this would sever the connection between the Google Ads Bidding … Read More

Importance of Not Ignoring Email Request from Google for Ownership of your Google My Business (GMB) Listing

US MarketingDigital Advertising, Local Digital Marketing

In today’s digital age, it’s Important: Control your Google Business Listing. Businesses rely heavily on their online presence to reach and connect with customers. One of the most crucial tools for maintaining an online presence is Google My Business (GMB), a free platform provided by Google that enables businesses to manage their online presence across Google, including search and maps. … Read More

Significant Spike in Debt Consolidation Searches on Google this Week Presents Opportunity to Market Bankruptcy Services

US MarketingDigital Advertising, Google Ads Setup, Pay Per Click

The past week has seen debt consolidation searches increase significantly in search queries as shown in Google Trends, likely due to the financial hardships caused by the ongoing pandemic. Bankruptcy Attorneys Should Capitalize Now on Google Search Debt consolidation searches increasing significantly present an excellent opportunity for bankruptcy attorneys to reach potential clients who are in need of their services. … Read More

Don’t Cut Your Digital Marketing During Economic Uncertainty

US MarketingDigital Advertising, Marketing, PPC

Don’t Cut Your Digital Marketing During Economic Uncertainty In times of economic uncertainty, it’s natural for businesses to look for ways to cut costs and streamline their operations. Unfortunately, one of the first things that many companies do is cut their advertising budget. This can be a costly mistake, especially in the digital age, where advertising can be a key … Read More