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Jim Bilello

where to advertise YOUR LOCAL BUSINESS

by Jim Bilello Feb. 23, 2017 for the American Marketing Association (AMA) Executive Circle


Recently, I’ve been encountering more questions from clients that are interested in digital marketing about the differences in advertising directly on Google vs. Angie’s List, Yellow Pages (YP.com), Dex, Home Advisor, Thumbtack, Yelp, etc. for their local business advertising or franchise efforts.As with anything, it’s important to understand the context of this question.  To do that you must understand the difference between the Internet and Digital Niche Aggregator Publications and how they relate to the world of local business advertising....Read the entire post at: AMA Executive Circle


...Excerpt - "If you are involved in a business, you may have heard of the term Search Engine Marketing (SEM). A form of internet marketing, SEM increases the visibility of a website or webpage in search engine results through optimization and advertising...The exposure that you receive from a PPC ad can indicate trustworthiness to consumers.  Google’s research blog shows that even if you rank #1 in Organic SERPs, having a PPC ad on that page as well improves traffic by 50%. If you rank #5 or lower in Organic SERPs, PPC exposure can boost your traffic by 96%.

Having a double listing within the SERPs reinforces your brand in front of searchers; it gives your brand the opportunity to take up more “digital shelf space."

See the full article at: 451 Marketing and Google Research Blog

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MENG Chicago Chapter Meeting Key Note by Jim Bilello, President at US Marketing, Inc.

Tuesday, October 7, 2014

To Register email Jim Bilello and he will be happy to register you as his guest at no charge.

5 Critical Things to Understand About Google PPC
(Pay Per Click) Marketing

During this interactive session you will see real data from a variety of companies in different industries.
What you will take away:

• What PPC can do that SEO can't including seeing actual client search terms entered in Google and limiting the geographic zones where your ads are shown

• How to interpret PPC results for yourself without any filtering or guidance

• How to decide whether to chose a simple landing page or direct clicks to your full website

• How to determine the number of campaigns you need

• The importance of using Google Analytics side by side with PPC

• What is Remarketing and why it's important to have remarketing tags on your website from the beginning

OK - that's 6 things. Are you counting?
Date: Tuesday, October 7, 2014
Time: 7:30AM - 10:00 AM
Signup: Meeting Registration - advance registration recommended.
Where: TMA (Tooling & Manufacturing Association) 1177 S. Dee Rd. at Devon, Park Ridge, IL 60068 (5 min. from all major expressways) Directions below.

Jim Bilello has 20 years of experience in segment marketing, social media marketing, PPC, SEM and social media engagement strategy. He works with the State of Illinois for social media marketing (and MasterCard, Verizon Wireless, POLO Jeans Co., Sprite, Levis, GM, McDonald’s, Columbia Films, New Line Cinema, Buena Vista (Disney), Lions Gate Films, Unilever, DELL, Microsoft, Nielsen Media Research, and Bacardi USA, the Texas Rangers, Arizona Diamondbacks, Chase Bank, Nielsen Media Research, NBC/Universal, Aetna.

Jim is a founding member of the Assoc. of Higher Education College Television Administrators (AHECTA) As founder and President of US Marketing in Chicago, Illinois Jim continues to work with Hollywood studios and national consumer clients to produce a variety of multi-level integrated marketing programs including Social Media Marketing, PPC, SEM, OOH media and promotions. He also consults with and represents a variety of clients in segment marketing including Aetna, Chase Bank, Dell, Microsoft, NBC/Universal, Lionsgate, Nielsen MediaResearch.

About MENG: MENG is a national network of 1800 top-level marketing executives (VP-level and above). The organization is devoted to enhancing its members' professional skills, relationships, and knowledge and prides itself on a culture of genuine camaraderie

We invite you to attend one or two of our monthly morning meetings as a guest, and the make a decision whether we are the right community for you to join . Evening meetings and networking events are currently open to Guests who pay a non-member fee.

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By Jim Bilello September 9, 2014

Published in the National Marketing Executive Group Blog: http://mengonline.com/blog/2014/09/09/integrating-google-analytics-pay-per-click-ppc-reports-beat-competition/

In the world of web marketing, I have found there is so much confusion in client reporting that unless you are a Google Analytics and PPC pro it is easy enough for your agency to position the data in ways that are confusing at best and downright misleading at worst. You have a dashboard you say not just spreadsheets? OK—but does your dashboard report on the items discussed below?

How do you really know if your Google Pay Per Click or AdWords campaign is performing well against the competition? This brief post is in no way meant to be exhaustive in scope, but it will give you some good questions to ask your PPC/Analytics team.

First of all, if you don’t have Google Analytics installed on every page of your website or landing page(s), then you are missing out on what my agency’s Google representative states as “Google Analytics and AdWords must go hand in glove for the best results.”

Getting the Most for Your Pay Per Click

Let’s start with the fact that without a PPC campaign in place, Google will not even show you in Analytics what the key search terms entered were that triggered visits to your website. From both a PPC (Pay Per Click) and SEO (Search Engine Optimization) perspective, it is important to have a PPC campaign in place to understand what keywords, content, and meta tags are effective to attract the clients and customers you want on the web to visit your website. Don’t let anyone tell you otherwise.

For more evidence on this fact I direct your attention to this article in Forbes: “Will 2014 Be An SEO Or PPC Year For Marketers?”

Next, I will use a live client I work with in Chicago that specializes in Kitchen Renovations and Remodeling. They have an extensive showroom in the Chicago suburbs that was not very well known or visited. Google AdWords has changed all that for a fraction of the cost of traditional media

Starting with the results of a report only available for PPC clients, see below the “Auction Insights Report.” My clients have nowhere near the budgets that their big brand name competitors at IKEA, Home Depot, Lowes and others do, but my client is continuing to beat the big guys at their own game at least on the web.

The AdWords campaign is so successful we’ve put together a dealer co-op advertising program for one of their major cabinet manufacturers to roll out later next year giving each dealer an exclusive PPC advertising territory.

This brings up another area where you might not be aware of the difference between PPC and SEO. A PPC campaign can be easily limited to a geographic zone from a mileage radius surrounding a retail location or an uploaded zip code list to a voting district (political campaign ads anyone?), to an entire state, county, city, or Nielsen DMA. All these choices are available in AdWords. In other words, why spend money to attract people nationally or globally if all you really need to do is reach them within 10 miles of your brick and mortar locations and set up separate budgets for each location?

The Right Analytics to Drive Your Pay Per Click

Now I want to direct your attention to the graphics below the Auction Insights Report which do not come from AdWords PPC reporting but instead from Google Analytics. The reason my clients can see their search terms and the keywords that are working is because I have linked their PPC AdWords campaign to their Analytics account. We can see what keywords and search terms are working and optimize accordingly.

On this point, Google itself reports that roughly 20% of all searches it sees are “never before seen on Google in the past 90 days.” Think about the infinite number of combinations that people can enter into Google and how different trends, products, and services come in and go out of the marketplace. This is another reason why web campaigns require continuous optimization to perform well.

One of the tools I use is the Google Trending dashboard which can report on search results from Google dating back to 2004 globally, nationally, by state, metro, and city level. I can also see whether a search term is trending up or down and what news headlines may be influencing the trend.

How helpful would that be to your next campaign spend in either traditional, social, or web media?

Finally, if should be seeing the Acquisition Overview graphics in Google Analytics every month showing the breakdown of web traffic visiting your sites by:

Paid Search

If you are not, you are missing a key metric. US Marketing provides the graphics below and more to all our clients along with an Analysis and Recommendations in bullet point summary form because there is so much confusion in web reporting.

Auction Insights Report

With the Auction Insights Report, you can see how successful your keywords, ad groups, or campaigns are in terms of impression share, average position and other statistics in relation to those of other advertisers who are participating in the same auctions.
Acquisition Insights Report for Better Pay Per Click

Google Definitions

Impression Share
How often a participant received an impression, as a proportion of the auctions in which you were competing.

Average Position
The average position on the search results page for the participant’s ads when they received an impression.

Overlap Rate
How often another participant’s ad received an impression when your ad also received an impression.

Position above rate
When you and another participant received an impression in the same auctions, how often the other participant’s ad was shown in a higher position on the page than yours was.

Top of page rate
When a participant’s ads received impressions, how often it appeared at the top of the page above the search results.

Published in the National Marketing Executive Group Blog: http://mengonline.com/blog/2014/09/09/integrating-google-analytics-pay-per-click-ppc-reports-beat-competition/ Contributed by MENG member Jim Bilello, President of US Marketing, Inc.

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Why you should use a local firm with an office for ppc

Small Businesses Search in Vain for Web-Ad Help

Promises to Lure Customers on Search Engines Don't Pan Out

April 16, 2014 8:22 p.m. ET

Thousands of small-business owners have paid marketing firms to get their products and services in front of potential customers on GoogleGOOGL -0.39% Yahoo and other Internet search engines.

But a growing number of these advertisers complain about the online marketing firms' sales tactics and say they made promises that didn't pan out.

Many of the small businesses' complaints single out two of the industry's biggest players: ReachLocal Inc., RLOC +0.29% a publicly traded Woodland Hills, Calif., firm with annual sales of more than $514 million last year, and Yodle Inc. of New York, which generates more than $160 million in annual revenue, according to its website, and is planning an initial public offering.

Some small-business owners rely on Yodle and ReachLocal to manage their Google AdWords accounts. AdWords, the search giant's largest revenue generator, is effectively an auction for keywords, where advertisers bid to show up near the top of search results for particular terms.

Both Yodle and ReachLocal promise to provide hands-on, personalized support, small-business owners say. ReachLocal relies heavily on software to manage its advertising campaigns, according to four former employees, including two former executives, interviewed by The Wall Street Journal. Yodle also uses automation to make "changes across thousands of accounts at once," says Jared Slosberg, Yodle's former chief retention officer.

ReachLocal has about 924 salespeople and manages online-marketing campaigns for nearly 24,000 small and midsize businesses world-wide...Four former employees say its salespeople—who are typically the only point of contact for small-business clients—often aren't properly trained in the technical skills to troubleshoot or optimize results. The salespeople often don't check the progress of online-marketing campaigns for smaller clients, the former ReachLocal employees add. (See the rest of this article at: http://online.wsj.com/news/articles/SB10001424052702304626304579505590654385248

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Get Noticed with Google AdWords and Maps

By: Jim Bilello, US Marketing Inc.

Go to Google on either your phone, computer or tablet. Enter only your business category such as divorce attorney, tax accountant, residential contractor, dentist, etc. - not your business name, not your name and click enter. If your business doesn't come up on page one it's likely you're in a competitive field with thousands of other businesses. All of you are trying to be on page one of Google, but Google has space for only 10 of you on page one! AdWords will allow you to publish your ad on page one for any budget you're comfortable with, and you don't pay for the ad unless someone shows interest and clicks on it taking them to your website.
Has anyone seen the Nickelodeon cartoon show "Dora the Explorer?" If you have seen it, with your children of course, then you know the song:
"If there's a place you got to go
I'm the one you need to know
I'm the Map
I'm the Map
I'm the Map
If there's a place you got to get
I can get you there I bet
I'm the Map" (12 times)
When it comes to Google maps and local places for business - there's tons of confusion out there and unfortunately the Google map won't sing you a song about how to get on the map! Recently Google local places for business changed its interface and stopped allowing verification of business addresses for the map by phone call PIN because of abuses. So now everyone has to get a U.S. mailed postcard from Google to the street address of your business and it takes 2 to 3 weeks. Even then if you don't know what you're doing you can easily create or fail to correctly remove duplicate listings. Google will not allow the same business to be verified more than once at the same address so you don't get on the map!
Jim Bilello is the President of US Marketing, Inc. and has 20 years of experience in segment marketing, social media marketing, PPC, SEM and social media engagement strategy. For questions about Google AdWords and Maps, and for a free assessment, contact Jim at (847) 574-6940 or via email at jimbilello@usmarketing.bz



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By Jim Bilello January 8, 2015

As published in the Marketing Executive Network Blog: http://mengonline.com/blog/2015/01/08/multicultural-millennials-amercia/
The Multicultural Millennials, 18 – 34, Now Have More African-Americans and Hispanics than Whites

When new census data is released every ten years, marketers tout the changes as bringing opportunity for business and commerce. The Millennial 18-34 segment is often considered desirable for brand building and taste making.

At the same time, many of America’s largest Fortune 1,000 have failed to actively embrace the multicultural Millennials market in their major advertising and marketing initiatives. If your brand is the exception, then please excuse this generalization. I have first hand personal experience with many of America’s largest brands that appear to be scared of embracing multiculturalism in anything more than a token effort amounting to less than 5% of their total marketing budget.

Following this path, many of America’s advertising agencies have been merged into large holding companies to the point where once hot trend setting Hispanic or African-American shops have now been absorbed into a diluted quagmire of general marketing that rarely realizes the full potency of ethnic or multicultural Millennials marketing. From my 20 years of marketing experience, I cannot help feeling some of America’s largest brands are afraid of being known as multicultural for fear of offending non-ethnic customers.

Pew Research published a report by Paul Taylor on April 10, 2014 titled The Next America. As you can see from the graphic below, America is multicultural. And the graphic below that, which I researched from the U.S. Census, is even more startling because it focuses in only on 25-39 year olds from 2013 census data.

The chart above demonstrates, of course, the multicultural Millennials, and it is split in almost equal thirds between African-Americans, Hispanics, and─dare I say it─the now white minority in this age group.

Did you get that? The now white minority in the multicultural Millennial age group.

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Millennials Trust User Generated Content (UGC) 50% More and Influences Purchase 20% More

Than All Other Media!


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By Sandra Diaz and Jim Bilello

Challenge assumptions about affluent Latinos to generate leads and differentiate your brand.

Whether in a social or professional context, I eventually get asked, “Why is Hispanic marketing needed?  When you shop for [fill in the blank], you don’t bring your Latino culture into it—you just search for the best deal.”  Both Hispanics and non-Hispanics alike have raised that question.

For those who have asked themselves the same question, here’s some food for thought.

How One Company Responded to Population Changes

Jim Bilello, a fellow MENG member, was approached by an Anglo-owned certified BMW and Lexus auto body shop that has been in business for 30 years and is located in the affluent Chicago suburb of Lake Bluff, IL.

Marketing to Upscale Hispanics

The owners recognized the change in the demographics of their shop’s trade area and that Hispanics own luxury cars, are active online users, and like to interact in Spanish even if they speak English very well.  Therefore, they engaged Jim to launch a Spanish-language digital campaign to promote their business.  As expected, they have gotten many calls from new Latino customers that own BMW and Lexus automobiles.

Jim approached the assignment by delivering Spanish language advertising triggered by search terms entered into Google in English.  The ad below drove over 60 clicks to the client’s website in the past couple of months.  By the way, the client did not have to translate their entire website into Spanish to follow through on the ad.  They only placed a simple “Se Habla Español” next to their phone numbers and made sure that their Spanish speaking mechanics would be available to answer any calls.  From this campaign the client also learned that Hispanic prospects valued speaking to the person who would actually work on their car.

Marketing to Upscale Hispanics AdAuto Repair
Highly Qualified Technicians
Specialized in Restorations

Why Marketing to Upscale Hispanics Is Desirable

Jim’s example is not a one-hit wonder. As far back as 2006, Toyota’s Lexus brand launched its first ever website in Spanish in response to R.L. Polk & Co. data revealing that Hispanic luxury vehicle registrations were up +53% from 2002 to 2006 while overall luxury vehicle registrations had increased +13% (HispanicBusiness.com). By 2013, the luxury auto market had been growing at the low end with companies targeting such smaller models to younger consumers, Hispanics, and women.

A similar trend can be observed in other industries. According to the National Association of Realtors, the number of Hispanic first time home buyers surged +38% between 2010 and 2011. Consumption follows the rising affluence of U.S. Hispanics—from 2000 to 2010, the number of Hispanic households with incomes greater than $75,000 (upscale Latinos) more than doubled, growing three times faster than the number of non-Hispanic upscale households. As of 2010 there were 2.9 million upscale Latinos households, 55% of them with incomes greater than $100,000. While the affluent only represent over one-fifth of all Hispanic households, they generate one-half of the aggregate income of Latino households with a buying power that reached $543 billion in 2011, according to Packaged Facts estimates.

Three Reasons Why Jim’s Approach Worked

Affluent Hispanics are digitally-savvy shoppers. Upscale Latino consumers accounted for 66% of all Latinos who spent $1,000 or more online in 2011. Nearly half (48.5%) of Hispanic consumers (vs. 32% of non-Hispanics) use mobile devices for local shopping, that is, from researching to buying products and services within a 25-mile radius of their home.
Online Latinos embrace cultural duality. Though the majority of Hispanics (63%) use the internet only or mostly in English, 80% of Hispanic online users speak Spanish at home. While upscale Latinos focus on educational attainment and achieving upward mobility they are also about as likely as other Latinos to agree that “a woman’s place is in the home.” Aspiration and family values make owning a luxury car or home a more emotional endeavor for Hispanics. Hence, it makes sense that inviting them to consider a brand in their preferred “home” language would generate the level of interest seen by Jim’s client.
Calling in was the standard first touch point. There was no need to fully translate the client’s website into Spanish because a phone call or visit is the usual way that any potential customer engages with a body shop for the first time. This may not work when a brand’s standard user experience is anchored around online self-serve. See 4 Questions to Ask Before Targeting Hispanics Online to think through whether a fully functional website in Spanish is (or is not) needed to meet the expectations of Hispanic site visitors.
While Jim’s approach may or may not be the right one for your brand, the most important takeaway here is to examine your assumptions before dismissing Hispanic marketing as a growth initiative. Start by investing the time to take a separate look at your sales performance and customer experience among Hispanics—perhaps you will find an untapped brand building opportunity.

Jim Bilello has been marketing to Millennials 18-34 for over 20 years, having led McDonald’s “LoMcXimo de la Musica” at Clear Channel Entertainment and distributed Hollywood films to colleges and universities nationwide. He founded US Marketing in 2004, which has delivered multicultural marketing initiatives for clients such as Chase Bank, Aetna, Texas Rangers, Arizona Diamondbacks, Verizon Wireless, and NBC/Universal. US Marketing was chosen as a Google Engage agency partner in 2012 following its success with the State of Illinois “Don’t Drink and Drive” and “Don’t Text and Drive” campaigns.

Comment from Linkedin: 2/6/15

Carlos "Charlie" Valdez
Asst. Vice President, Banking Center Manager II, Hispanic Market Coordinator (Houston Market) at Bank of Texas- Katy

As the Hispanic Market Coordinator for Bank of Texas (Houston), I find this information interesting and useful. Thank you for sharing.


MENG is the indispensable community of executive level marketers who share their passion and expertise to ensure each member’s success.
Learn more — Apply for Membership

Hispanic advertising, Hispanic marketing, MENG Blog, upscale Hispanic marketing

About Sandra Diaz

Sandra Diaz, founder of DIAZ & CO., advises corporations on how to increase sales and market share by meeting the unique needs of U.S. Hispanics, African Americans and Asian Americans. Drawing on over 15 years of experience as a marketing executive at L’Oréal Paris, Sears, Sara Lee and Colgate Palmolive plus a Kellogg MBA, Sandra delivers strategic solutions and business training that equip DIAZ & CO. clients to effectively capitalize on multicultural market growth.

See the full article at: http://mengonline.com/blog/2014/03/26/case-study-marketing-to-upscale-hispanics/#

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Why you can't keep up with Google keywords and the solution.

Google itself reports:

"Roughly 20 percent of the searches Google receives each day are ones we haven't seen in at least 90 days. This unpredictable search behavior can make it nearly impossible for you..." to keep up with exact match keywords.

This is why you need US Marketing to service and optimize your campaign regularly! We will make sure your campaign spend goes toward the most relevant keywords that have the best chance of working for your business.

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ENTREPRENEURS | 11/22/2013 @ 11:02AM |3,133 views

Will 2014 Be An SEO Or PPC Year For Marketers?

Drew Hendricks, Contributor

(EXCPERT) In the battle for marketing dollars, many businesses are torn between search engine optimization (SEO) and pay-per-click (PPC) advertising…

As businesses plan their 2014 marketing budgets, many are wondering if… they should move completely away from SEO…

Meanwhile, PPC (Google AdWords) seems to be just as popular as ever with marketers. In its report, The 2013 State of Paid Search, 72 percent of businesses surveyed reported they plan to spend more on PPC in 2014, up from 70 percent who increased spending in 2013. Google AdWords was by far the area where businesses planned to spend the most money on paid search, followed by Bing Ads, display networks, and Facebook.

Analytics Issues

One force driving businesses toward paid search is Google’s decision to limit analytics. In recent months, marketers have begun noticing the words “not provided” under many areas of their results. Security is a top concern for many search engine providers and as a result, they’re masking keyword referral data.

Paid search customers don’t have this problem. Google gives its AdWords customers access to keywords, helping them learn whether their current SEO efforts are working. But do customers have to pay? Kissmetrics came up with a few ways to get around the “not provided” issue, although the more instances a business has, the less these methods will work.

This alone could serve as an incentive for businesses to move marketing dollars toward PPC advertising in 2014. The lack of feedback on SEO efforts can lead a marketer to feel as though he or she is operating in the dark and with no insight, it will be difficult to plan future campaigns.

Economy Improving

One major difference between SEO and PPC is that PPC requires money. Marketing budgets have been locked down for the past few years, as businesses struggle to survive tough economic times.

Economists predict the financial outlook will improve slightly in 2014, with many marketers stating that they’ll increase their social media and content marketing budgets for the year. This cautious optimism could be a win for PPC as businesses become more comfortable with spending money on marketing.

Along with the benefits of improved analytics, PPC advertising is popular because of its immunity from search engine algorithm changes. Businesses must struggle to keep up with changes affecting their search engine marketing efforts, but when major changes happen, they’re also required to update existing content to ensure it stays visible. Paid search results remain viable for the duration of a business’s paid campaign.

SEO Takes Time

As anyone who has ever deployed an SEO campaign will attest, an SEO campaign requires patience. New content can take weeks, even months, to begin appearing in search engine results and as new content comes along, it may be bumped lower until it disappears from the first page of search results.

With PPC advertising, businesses receive quicker results, which may pay off if it results in bringing in new income. Google’s Keyword Planner can help AdWords customers come up with the best keywords for their campaigns. It can also provide traffic estimates to help marketers create a budget for their campaigns.

2014 is the year many experts predicted mobile devices would eclipse PCs in the consumer market, but PC World said the devices have already exceeded desktops. Therefore 2014 will be the year laptops will be outsold, as well, if predictions are correct. This means local search will be more important than ever. Customers are more likely to search for “best restaurants” while on the road, for instance, rather than while at home or the office. Since Google recognizes these search habits, businesses must adjust their marketing efforts to accommodate this new method of search.

In 2014, businesses will also be required to determine whether their PPC campaigns are addressing mobile devices. It’s important that you use the call and location extensions when setting up your campaign, which gives customers the ability to call you or get directions by clicking on a link.

SEO Still Matters

While there are definite incentives to move from SEO to PPC in 2014, businesses can’t neglect SEO altogether. Search engine placement is still very important, especially since many consumers have grown used to scrolling past “featured results” to the beginning of organic results. While past SEO tactics may not work, there are still ways to craft SEO campaigns that work.

Link-building will be more important than ever in 2014, but it’s important businesses create organic links. This has ignited an entire industry of guest-blogging, with sites like MyBlogGuest --

Update March 19, 2014 from http://searchenginewatch.com/article/2335246/Google-Penalizes-MyBlogGuest-a-Guest-Blog-Network

Google Penalizes MyBlogGuest, a Guest Blog Network

, March 19, 2014

When Google's Matt Cutts first announced the search engine would be penalizing a large guest blogging network, many people in the SEO industry instantly thought that it could possibly beMyBlogGuest, run by Ann Smarty, brand manager of Internet Marketing Ninjas. At the time, Smarty was pretty confident that MyGuestBlog wouldn't be hit, primarily because it wasn't a "network" and it wasn't selling links.

However, Cutts announced today via Twitter that Google has taken down a guest blogging network, and sure enough, MyBlogGuest was the one hit. It no longer ranks on Google for branded terms. Smarty confirmed the penalty on Twitter.--end of update March 19, 2014 from http://searchenginewatch.com/article/2335246/Google-Penalizes-MyBlogGuest-a-Guest-Blog-Network

continued...from original Forbes article above...-- One major change businesses will notice in 2014 is that a presence on Google+ will be more important than ever. Google has been gradually shifting preference toward Google+-linked content, and since Google remains by far the most popular search engine. At the end of 2013, Google still claimed 67 percent of the search engine market, so even if Bing improves its 18 percent market share in 2014, Bing and other search engines have a long way to go before they catch up with Google.

SEO and PPC are both crucial elements in today’s marketing campaigns. Chances are, many businesses will incorporate both into their plans for 2014, but attention may be shifted off of SEO in favor of PPC. By experimenting, businesses can work toward finding a formula that works for them.

Source: http://www.forbes.com/sites/drewhendricks/2013/11/22/will-2014-be-an-seo-or-ppc-year-for-marketers/2/

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  • First time in the history of the world that 61% of purchases start on a Smartphone. More people worldwide have a Smartphone today than they have access to clean drinking water. Let that sink in...


  • 5/4/2013 Why an excellent SEO score doesn't mean you will be found on Google

    Many people assume because they have a 98% or better SEO score on Google they will automatically be found, but nothing could be further from the truth.

  • It is common to have an outstanding SEO score and still not be listed on the first 5 pages of Google.

  • This is because there are millions of websites in your same business! Just like the now extinct Yellow Pages had thousands of "listings," per business category there was no way to tell one listing from another without looking at the company's ad. It's the same now on the web.

  • Google AdWords levels the playing field. Get found at exactly the right time, when buyers are searching for your product or service for a very low cost per click! You don't pay for the ad unless your customer clicks on it!