|*Even if you rank #1 in Organic SERPs, having a PPC ad on that page as well improves traffic by 50%. If you rank #5 or lower in Organic SERPs, PPC exposure can boost your traffic by 96%. - Source: 451 Marketing and Google's Research Blog|
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"Jim, the Google AdWords client builds that US Marketing and you do are better than 90% of the ones I see out there!" Michael W @ Google
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